Tuesday, October 11, 2011

Pinakurat Fermented Supersauce



Friedrich Badelles of OZ GLOBAL TRADERS first imported Green Gold Gourmet's SUKA PINAKURAT to Australia in 2007. He approached all the major Filipino food distributors to possibly enter into a distribution agreement Australia wide, introducing himself as the nephew of Rene Stuart Del Rosario, manufacturer and inventor of SUKA PINAKURAT. All were not interested in SUKA PINAKURAT or in distributing for Fritz.Almost identical to Rene and Donna's experiences, these were the many rejections encountered, be it Filipino or Australian distributors. The public was not aware of SUKA PINAKURAT and did not know what it was.

Through all these Fritz with the help of his brother Mitchell and sister Rae and several other friends, believed in the quality of SUKA PINAKURAT and persevered and promoted SUKA PINAKURAT through events and advertising mediums. Fritz created a lot of capital towards market awareness through Filipino Associations, Filipino Festivals and Filipino Fund Raising with a portion of sales going towards the Filipino Association's charity funds. As well as flying to different states and through various internet groups within the Filipino community, Fritz has also invested in two websites, www.pinakurat.com and www.ozglobaltraders.com Oz Global Trader's website is now a successful online store and this site will soon also be an online store.

Fritz's efforts were rewarded and SUKA PINAKURAT are now in retail stores in the Northern Territory, Queensland, New South Wales and Victoria and very soon will be available in the Australian Capital Territory.

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